Posts Tagged ‘ branding leads to revolution ’

salt lick \/\/ branding wounds

February 25, 2010
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salt lick \/\/ branding wounds

The German literary critic Walter Benjamin, as much an avant guardian as anyone yet mentioned in these pages, once saw the revolution in an advertisement for this salt. Bullrich’s. He tells the story in his unfinished Arcades Project, his massive collage of historical ephemera drawn from nineteenth century Parisian street life. Benjamin left his manuscript of the Arcades Project in the hands of Georges Bataille, then a librarian at the Bibliotheque Nationale, while he attempted to escape Nazi persecution in America. He ended up committing suicide on the Spanish-French border, despairing this endeavor. His masterpiece languished in tantalizing obscurity for many years until it was published in German in the 1970′s and translated into English at the turn of the millenium.  In the meantime, his work slowly attracted considerable interest among artists and radicals the world over. The story’s a bit longish, but has stuck with me for many years, so I’d like to pass it along to you. Here goes: “Many years ago, on a streetcar, I saw a poster that, if things had their due in this world, would have found its admirers, historians, exegetes and copyists just as surely as any great poem or painting. And, in fact,

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a word from our silence

February 23, 2010
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a word from our silence

“The Logos became man, so that man might become Logos.” ~ The Philokalia, Vol. I, p. 156. I. We humans are creatures of comfort, and that applies no less to our purchasing choices than to our desire for warmth, food, and a roof over our heads. Enter the brand: the staple of a commercial and high-tech civilization. The difference between that which is branded and that which is not is tangibly summed up in the price difference between the “genuine” article on your store shelf, and the cheap knock-off sitting next to it—however the quantified difference may or may not correspond to a difference in quality. The brand is most forcefully seen as the logo, shorthand for the early 19th century term “logotype” or “logogram,” which combines the Greek terms for “word” (logos, λόγος) and “writing” or “what is written”: hence, from potential and abstract to act and reality. Accordingly, for all the public is aware, a company without a logo and the means to make it visible might as well not even exist. The logo concentrates into a unique, provocative and clever visual signifier the company’s mission and, ideally, the collective experience of dense hordes of anonymous peers, the magnitude

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this week on the avantguardian \/\/ branding leads to revolution

February 22, 2010
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this week on the avantguardian \/\/ branding leads to revolution

This week we are leading up to a special kind of climax. An epic moment in theavantguardian’s history will unveil itself properly next Monday the First of March. We will have a logo. Righteous. We are moving on up. But in order to get a logo we have decided to hold a logo competition. Thus moving on up facilitated by our readership. The artistic (wo)man we love thee. Link here: http://theavantguardian.org/2010/02/20/the-avant-guardian-logo-competition/ In honor of the logo competition we will focus our thoughts on branding. We hope to be branded. I am sure some of my fellow compatriots will have lots of interesting angles on what that means, or whether it is a good thing or not, so without bogging you down with my thoughts, I will leave you with a story from Ancient Rome. It tells of a slave revolution around the year 135 B.C. in Sicily. The slaves rose up because of cruel treatment. One of the things that was unjustly done to them was skin branding. Keep in mind that the Romans typically branded their slaves ON THEIR FACES, and the contemporary reader would understand this. The whole thing is super METAL. Nothing like a primary source badassery to

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