This week we are leading up to a special kind of climax. An epic moment in theavantguardian’s history will unveil itself properly next Monday the First of March. We will have a logo. Righteous. We are moving on up. But in order to get a logo we have decided to hold a logo competition. Thus moving on up facilitated by our readership. The artistic (wo)man we love thee. Link here: http://theavantguardian.org/2010/02/20/the-avant-guardian-logo-competition/ In honor of the logo competition we will focus our thoughts on branding. We hope to be branded. I am sure some of my fellow compatriots will have lots of interesting angles on what that means, or whether it is a good thing or not, so without bogging you down with my thoughts, I will leave you with a story from Ancient Rome. It tells of a slave revolution around the year 135 B.C. in Sicily. The slaves rose up because of cruel treatment. One of the things that was unjustly done to them was skin branding. Keep in mind that the Romans typically branded their slaves ON THEIR FACES, and the contemporary reader would understand this. The whole thing is super METAL. Nothing like a primary source badassery to [...]










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