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the avant guardian logo competition

February 25, 2010
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the avant guardian logo competition

Rock, Paper, Scissors, Shoot! Ahh healthy competition. The healthiest kind. We at the avant guardian support both health and competition. Which is why we like all fighting styles. We like Tiger Fist and Flying Crane. We like the guy with the  moobs from Fight Club. We like beast wars (where you pick two animals and decide which would win based on nothing more than what you saw on Discovery Channel once). We like intellectual sparring, broad sword sparring, and sexual sparring. We like the chase, the hunt, the pursuit, AND the run down. So it begins. The Proposition: A logo contest. We need a logo. Helvetica just isn’t cutting it anymore. Please all of you designers, illustrators, artists, sketchers, and creative types make us a logo. Due date 2 weeks from Monday. March 1st, 2010. No rules, besides it being a logo for this site. All entries will be published. That’s right, people, you gettin’ press. Send your entries to tracey@theavantguardian.org. The Prize: 1) Eternal admiration of your peers. 2) Your logo everyday at the top of the site and future merchandise. 3) A bottle of Dan Akroyd’s Crystal Head Vodka. Good god you know you want to try it. [...]

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salt lick \/\/ branding wounds

February 25, 2010
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salt lick \/\/ branding wounds

The German literary critic Walter Benjamin, as much an avant guardian as anyone yet mentioned in these pages, once saw the revolution in an advertisement for this salt. Bullrich’s. He tells the story in his unfinished Arcades Project, his massive collage of historical ephemera drawn from nineteenth century Parisian street life. Benjamin left his manuscript of the Arcades Project in the hands of Georges Bataille, then a librarian at the Bibliotheque Nationale, while he attempted to escape Nazi persecution in America. He ended up committing suicide on the Spanish-French border, despairing this endeavor. His masterpiece languished in tantalizing obscurity for many years until it was published in German in the 1970′s and translated into English at the turn of the millenium.  In the meantime, his work slowly attracted considerable interest among artists and radicals the world over. The story’s a bit longish, but has stuck with me for many years, so I’d like to pass it along to you. Here goes: “Many years ago, on a streetcar, I saw a poster that, if things had their due in this world, would have found its admirers, historians, exegetes and copyists just as surely as any great poem or painting. And, in fact, [...]

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