Jim Morrison serves as President and C.E.O. of Sexy Hair. Under his leadership, the company increased revenue by $20 million, launched in over 10 countries, and entered into the world of high-profile consumer advertising. Morrison is also credited for getting the Sexy Hair brand name out by using celebrity advertising. Using mostly music industry stars in their ads, for better or worse Sexy Hair has made a definite impact in the beauty industry. American Idol alums Katherine McPhee and Kellie Pickler have both been in numerous Sexy Hair ads.
While his name may bring to mind images of drug induced rock ‘n’ roll, this Jim Morrison is a far cry from the rock legend. Using highly airbrushed images of reality TV pop stars to market Sexy Hair as a rock ‘n’ roll beauty brand, Jim has created a line of products that most hair stylists wouldn’t be caught DEAD using. Although the watered-down pseudo-rockstar look and name of the brand may be hard for some people to stomach, Jim has moved Sexy Hair into a new and interesting market. It was only a matter of time before a hair product line jumped on board the reality TV bandwagon. Morrison was even able to convince a “rock band” called Close to Home to sign on. So, someone is buying these products right? Who? Just recently I discovered what kind of women buy products with names such as Big Sexy Hair Rocks and Straight Sexy Hair Rocks…they live in Jersey.
All Photo Credits: Sexy Hair
EDITOR’S NOTE: Some of the information about the Sexy Hair company in this article is incorrect. Jim Morrison was replaced in March of 2009 with Karl-Heinz Pitsch.
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