Oh shit. It’s not just true, but there’s a release date. March 1, 2009 will soon come to be known as the day that the British really invaded. Manhattan hipsters will clog the 2 train to Brooklyn for their turn to wait in line. Back bayou countryfolk will stumble haphazardly into studded, gilded, and otherwise McQueenified delights. Will everyone in the US suddenly embrace his raw and rebellious aesthetic? Well, we can’t make any promises, but it does seem likely. Design for All, indeed.
McQueen told WWD of his collaboration with the American retailer, “Apart from the East and West Coasts, my company doesn’t have any visibility in the U.S.,” he said. “I always liked the idea of people in the Midwest wearing my clothes. The idea of this upstart from London going where people haven’t heard of me, I think that was interesting to me. I think it’s quite adventurous of Target.”
Everything will be priced under $129.99, a bit steep for Boutique Targét, but decidedly low for McQueen. The line utilizes a similar edgy aesthetic as his McQ line, and is inspired by Leila Moss, lead singer of The Duke Spirit, and features tee shirts screened with prints of her image.
America, we now have our first black president and Alexander McQueen. It really is the revolution.
McQ McQueen for Target images by Robert Mitra for WWD.